Zbog teške situacije u svetu usled pandemije virusa korona italijanski "Vogue" je odlučio da korica njihovog magazina bude bele boje, koja ima duboko značenje.
- U svojoj dugoj istoriji, više od sto godina, "Vogue" je prošao kroz ratove, krize, terorističke napade. Njegova najplemenitija tradicija je da nikada ne gleda na drugi način. Pre nešto manje od dve sedmice, trebalo je da objavimo broj koji smo planirali već neko vreme, a koji je takođe uključio L'Uomo Vogue u projekat. Ali govoriti o bilo čemu drugom – dok ljudi umiru, doktori i medicinske sestre rizikuju svoje živote i svet se zauvek menja – nije DNK italijanskog Voga. U skladu s tim, odložili smo projekat i krenuli od nule. Odluka da se prvi put u našoj istoriji štampa potpuno bela korica nije zato što je nedostajalo slika – upravo suprotno. Odabrali smo je jer bela označava mnoge stvari istovremeno – naveli su iz Voga, a onda objasnili detaljno:
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Bela je pre svega poštovanje. Belo je ponovno rođenje, svetlo posle tame, zbir svih boja. Bela je boja uniforme koju nose oni koji su svoj život postavili na liniju da bi spasili naše. Predstavlja prostor i vreme za razmišljanje, kao i za ćutanje. Belo je za one koji ovo prazno vreme i prostor ispunjavaju idejama, mislima, pričama, stihovima, muzikom i brigom za druge. Posle krize 1929. godine ova besprekorna boja usvojena je za odeću kao izraz čistoće u sadašnjosti i nade u budućnost. Iznad svega: belo nije predaja, već prazan list koji čeka da bude napisan, naslovna stranica nove priče koja uskoro počinje.
Podsetimo, Italija je jedno od najvećih žarišta na planeti kada je reč o broju zaraženih i umrlih od posledica virusa korona. U ovoj zemlji je trenutno 135.586 potvrđenih slučajeva i 17.127 žrtava.
The Vogue Italia April Issue will be out next Friday 10th. 🤍🤍🤍 “In its long history stretching back over a hundred years, Vogue has come through wars, crises, acts of terrorism. Its noblest tradition is never to look the other way. Just under two weeks ago, we were about to print an issue that we had been planning for some time, and which also involved L’Uomo Vogue in a twin project. But to speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia. Accordingly, we shelved our project and started from scratch. The decision to print a completely white cover for the first time in our history is not because there was any lack of images – quite the opposite. We chose it because white signifies many things at the same time. 🤍🤍🤍 White is first of all respect. White is rebirth, the light after darkness, the sum of all colours. White is the colour of the uniforms worn by those who put their own lives on the line to save ours. It represents space and time to think, as well as to stay silent. White is for those who are filling this empty time and space with ideas, thoughts, stories, lines of verse, music and care for others. White recalls when, after the crisis of 1929, this immaculate colour was adopted for clothes as an expression of purity in the present, and of hope in the future. Above all: white is not surrender, but a blank sheet waiting to be written, the title page of a new story that is about to begin.” #EmanueleFarneti @EFarneti #imagine #FarAwaySoClose #WhiteCanvas — Read the full Editor’s letter via link in bio. Full credits: Editor in chief @Efarneti Creative director @FerdinandoVerderi
A post shared by Vogue Italia (@vogueitalia) on Apr 7, 2020 at 10:00am PDT
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